City on the move

San Diego is one of the fastest-growing cities in the country — not to mention one of the fastest-going cities. Anyone who has driven the streets of San Diego — or sat in rush-hour traffic on one of its freeways — knows San Diegans love their vehicles. From sports cars and luxury SUVs, to the growing compact and environmentally friendly car markets, the San Diego auto industry is continuously evolving.

Photo: iStockphoto\DaveAlan

• San Diego ranks 1^st for Toyota owners; 2^nd for owning 3 or more cars; 3^rd for owning a hybird; 4^th for ownership of a foreign luxury car bought new and 5^th for Internet use to find automobile information.
• San Diego ranks in the top 10 for households planning to buy a new vehicle in the next year.
• Nationally, San Diego ranks 6^thfor plans of spending $45,000 or more for a new vehicle in the next 12 months.
• There were 121,698 new vehicle registrations in 2007.
• Sales amounted to $9.8 billion for San Diego motor vehicle and parts dealers in 2007.
• SignOnSanDiego.com reaches 75% of working women in San Diego who earn more than $75,000 per year and plan to buy a new vehicle in the next year.
• 70% of San Diegans who plan to spend more than $20,000 on a new vehicle in the next year have visited SignOnSanDiego.com in the past 30 days.
• Nearly half of San Diegans aged 18-54 who have visited SignOnSanDiego.com in the past 30 days plan to buy a used vehicle in the next year.

Note: Rankings by Index. Sources: 2008 Scarborough Multi-Market Report, Release 1; Top 25 DMAs by population; 2005-2007 Demographics USA; 2007 R.L. Polk, Inc.; Media Audit, Feb-Mar 2008.

Targeting tools that may be right for you

Wheels: San Diegans in the market for a new ride are sure to find your advertisement in sdMarketplace’s Automotive section, tucked inside the weekly editorial Wheels section on Saturdays.Learn more

sdMarketplace.com Wheels: Dedicated to delivering all the information a car shopper needs, sdWheels.SignOnSanDiego.com is a one-stop-shop for consumers researching or purchasing a new or used vehicle. Learn more

Auto Show sections: The San Diego International Auto Show is covered, in depth, every year, in three special advertising sections. Learn more

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For more information and to learn which advertising programs and rates would be the best fit for you, please contact your account manager or Rich Hopkins at (619) 293-1436, rich.hopkins@uniontrib.com.