
Although living in paradise is quite nice, San Diegans enjoy getting away to other top travel destinations. The best part of a vacation is, after all, coming home — especially when it’s to a top vacation destination.
Source: www.portofsandiego.org; 2008 Scarborough Research, Release 1; 2007 Scarborough Multi-Market, Release 2 by DMA
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San Diego’s tourism industry accounts for a large part of the county’s economy. The internationally renowned, award-winning attractions bring in tourists from out of town — as well as San Diegans themselves. There is always something to do, somewhere to go and someone to see in San Diego, making it a top tourist travel spot.
Source: San Diego Convention & Visitors Bureau Revised San Diego County Travel and Tourism Forecast 2008; www.portofsandiego.org; 2008 Scarborough Research, Release 1;
| Attraction | Attendees | Percent of DMA |
|---|---|---|
| San Diego Zoo | 915,080 | 40.6% |
| Gaslamp Quarter | 734,635 | 32.6% |
| Sea World | 693,692 | 30.7% |
| Wild Animal Park | 574,852 | 25.5% |
| San Diego County Fair | 547,939 | 24.3% |
| Viejas Indian Casino | 476,267 | 21.1% |
| Live theater | 473,996 | 21.0% |
| Art museum | 418,862 | 18.6% |
| Barona Indian Casino | 401,231 | 17.8% |
| Del Mar Racetrack | 255,414 | 11.3% |
| Sycuan Indian Casino | 247,841 | 11.0% |
Source: 2008 Scarborough Research, Release 1

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