U-T Direct provides the full breadth of consumer and business databases for your customer acquisition campaigns.

List services

• Residence lists
• Name and address lists
• Household-level consumer demographics
• PRIZM lifestyle codes
• Enhanced business-to-business lists
• Response lists
• Email addresses
• Key-coding and data entry for database development

Data Cleansing

To ensure accuracy and eliminate waste, U-T Direct’s data cleansing services trim the excess from your customer lists, reducing your overall mailing costs.

• National Change of Address (NCOA)
• Postal standardization
• De-duplication
• Merge-purging

Data Analysis

Direct Marketing campaigns are successful only when a marketer’s intended message is delivered to a highly select audience — those most likely to respond to your particular product or service offering.

Whether it be for customer retention or customer acquisition, U-T Direct’s analytical team can identify and refine your target audience. Our Data Analysis services can be customized to meet your objectives. Some common analytical processes include:

• Profiling: A process in which new customers are found based on the characteristics of your current customer base. Those characteristics are mirrored, and new customers are found through those shared traits.


• Customer List Segmentation: Identifying opportunities to grow expenditures from current customers, such as focused marketing to top-revenue customers, recapturing lapsed customers, versioning creative offers to varying customer segments, etc.


• Response Analysis: Evaluation of ROI and tracking of results — how did the promotion work, who responded and who didn’t, how can the campaign be refined to yield even better response?

For more information, please contact your account manager or Laura Tarabini at (619) 293-1484 or laura.tarabini@uniontrib.com.

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