The San Diego Union-Tribune Publishing Company: Advertising

Print Products from U-T Direct

U-T Direct offers a wide variety of print and mail products to suit your needs. To explore your online options for direct marketing, please visit the Multi-Channel Marketing page. To learn more about the print and mail process from U-T Direct, please see the Print & Mail page.


Standard Postcards

a standard postcard from U-T Direct

Standard Postcard

  • Trim Size: 6″ by 8.5″
  • Bleed Size: 6.25″ by 8.75″
  • Printed on gloss-cover stock
  • Four-color process


a standard PURL postcard from U-T Direct

Standard PURL Postcard

  • Trim Size: 6″ by 8.5″
  • Bleed Size: 6.25″ by 8.75″
  • Printed on gloss-cover stock
  • Four-color process
  • For more information about PURLs, please see the PURLs page

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Jumbo Postcards

a Jumbo postcard from U-T Direct

Jumbo Postcard

  • Trim Size: 6″ by 11″
  • Bleed Size: 6.25″ by 11.75″
  • Printed on gloss-cover stock
  • Four-color process


a jumbo PURL postcard from U-T Direct

Jumbo PURL Postcard

  • Trim Size: 6″ by 11″
  • Bleed Size: 6.25″ by 11.75″
  • Printed on gloss-cover stock
  • Four-color process
  • For more information about PURLs, please see the PURLs page

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Other Postcards

a Service postcard from U-T Direct

Service Postcard

  • Trim Size: 4.25″ by 6″
  • Bleed Size: 4.75″ by 6.25″
  • Printed on gloss-cover stock
  • One-color process


a high impact postcard from U-T Direct

High Impact Postcard

  • Trim Size: 8″ by 12″
  • Bleed Size: 8.25″ by 12.25″
  • Printed on gloss-cover stock
  • Four-color process

A MetaMail postcard from U-T Direct

MetaMail Postcard

  • Trim Size: 6″ by 11″ or 6″ by 9″
  • Bleed Size: 6.25″ by 11.25″ or 6.25″ by 9.25″
  • Four-color process
  • Silver metallic coating on one side

A Clear Plastic postcard from U-T Direct

Clear Plastic Postcard

  • Trim Size: 6″ by 11″ or 6″ by 9″
  • Bleed Size: 6.25″ by 11.25″ or 6.25″ by 9.25″
  • Four-color process
  • .007 Clear Plastic

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Self-Mailers

A self-mailing direct marketing piece from U-T Direct

Self-Mailer

  • Trim Size: 8.5″ by 11″
  • Bleed Size: 8.75″ by 11.75″
  • Finished Size: 8.5″ by 5.5″
  • Printed on gloss-cover stock
  • Four-color process
  • Fold, fugitive glue or tab

A tri-fold self-mailing direct marketing piece from U-T Direct

Tri-Fold Self-Mailer

  • Trim Size: 11″ by 17″
  • Bleed Size: 11.25″ by 17.25″
  • Finished Size: 11″ by 6″
  • Printed on gloss-cover stock
  • Four-color process
  • Fold, fugitive glue or tab

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More Promotional Materials

A letter-and-envelope direct marketing piece from U-T Direct

Letter & Envelope

  • Trim Size: 8.5″ by 11″
  • Bleed Size: 8.75″ by 11.75″
  • 80# Matte
  • Four-color process
  • Fold, insert, seal

A big event invite direct marketing piece from U-T Direct

Big Event Invite

  • Trim Size: 10″ by 6.75″
  • Bleed Size: 10.25″ by 7″
  • Finished Size: 5″ by 6.75″
  • Printed on gloss-cover stock
  • Four-color process
  • Fold

A promotional direct marketing piece from U-T Direct with an affixed key

Key Promo

  • Trim Size: 8.5″ by 11″
  • Bleed Size: 8.75″ by 11.75″
  • Finished Size: 8.5″ by 5.5″
  • Printed on gloss-cover stock
  • Four-color process
  • Fold, fugitive glue or tab
  • Affix key with high tack glue

A scratch-and-win direct marketing piece from U-T Direct

Scratch & Win

  • Trim Size: 8.5″ by 11″
  • Bleed Size: 8.75″ by 11.75″
  • Finished Size: 8.5″ by 5.5″
  • Printed on gloss-cover stock
  • Four-color process
  • Silver or gold “scratch off” one
    .010″ Nordic Coated Cover paper stock
  • Fold, fugitive glue or tab

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For specific ad measurements, deadlines and rates, please contact your account manager or Laura Tarabini at (619) 293-1484 or laura.tarabini@uniontrib.com.



Quick Links

  • For more contacts, visit our contacts page.
  • To learn more about Direct Marketing campaigns, contact your account manager or Laura Tarabini at (619) 293-1484 or laura.tarabini@uniontrib.com