Smart Living’s savvy site includes a blog, chat, e-mail, photo and search — a go-to site for readers on the go. Reach women ages 35-64 that make the majority of household purchases with a median household income that is higher than women in the same age bracket who do not read The San Diego Union-Tribune.
Smart Living includes parenting tips for moms; advice for raising a family in the modern world; a blog on the mysteries of motherhood, as told by Jennifer Davies; a calendar to plan family events around San Diego that won’s break the bank but will bring the family together and chats to discuss parenting conundrums with other parents and experts. Smart Moms can also learn about products recalls on the site, keeping their families safe and informed.
San Diegans can stay in style, affordably with tips from Smart Living’s Style Guru, Intrepid Shopper and Frugal Shopaholic. The Frugal Shopaholic, Nina Garin, blogs on the latest trends and fantastic finds to keep San Diego looking good. The best retail districts around San Diego County can be found, discussed in detail, on the Intrepid Shopper section of the site and the Style Guru keeps budget-conscious San Diegans in fabulous fashions.
The Smart Planner includes weekly events around San Diego, including no-cost events and promotions, fashion events, a menu planner, family events and senior events.
The Smart Living site includes forums for open discussion and articles covering consumer concerns of interest to San Diegans. Target a savvy, informed audience with an ad on the Smart Living site and boost your advertising reach with an ad in the print section, published once a week (Saturdays).
For specific ad measurements, deadlines and rates, please contact your account manager or Matt Chaney at (619) 293-1433 or matt.chaney@uniontrib.com.
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